Promo cards

Teaching users the full potential of productivity in Microsoft 365 Mobile

role

Lead Product Designer

responsibilities

End-to-end UX & Strategy

timeline

3 months

collaborators

Engineering, PM (Consumption), Data Science, QA

tl;dr

M365 Mobile still read as “Office on a phone,” so features like Microsoft Designer went unnoticed. Every discovery pattern we tried either interrupted people or wouldn’t scale.

I built a promo card framework that made new features feel like part of the app. Promoted features saw a 500% usage lift.

skip to project

Promo cards

Teaching users the full potential of productivity in Microsoft 365 Mobile

role

Lead Product Designer

responsibilities

End-to-end UX & Strategy

timeline

3 months

collaborators

Engineering, PM (Consumption), Data Science, QA

tl;dr

M365 Mobile still read as “Office on a phone,” so features like Microsoft Designer went unnoticed. Every discovery pattern we tried either interrupted people or wouldn’t scale.

I built a promo card framework that made new features feel like part of the app. Promoted features saw a 500% usage lift.

skip to project

Promo cards

Teaching users the full potential of productivity in Microsoft 365 Mobile

role

Lead Product Designer

responsibilities

End-to-end UX & Strategy

timeline

3 months

collaborators

Engineering, PM (Consumption), Data Science, QA

tl;dr

M365 Mobile still read as “Office on a phone,” so features like Microsoft Designer went unnoticed. Every discovery pattern we tried either interrupted people or wouldn’t scale.

I built a promo card framework that made new features feel like part of the app. Promoted features saw a 500% usage lift.

This is a container div

This page is basically wrapping around a Figma file. If you scroll, you’ll find the full case study in its natural habitat, complete with interactions and details I probably didn’t need to include.

Presentation

Note: Full-screen experience recommended.

Click anywhere in the deck or use arrow keys to navigate.
Press R to reset prototype.

Impact

A pretty card is irrelevant if it doesn’t change behavior. In our pilot and rollout, the promo cards consistently turned curiosity into increased launches and repeat usage.

25%

click through rate

1 in 4 people tried a featured capability.

40%

of Designer launches

Nearly half of Designer opens in the pilot.

+500%

avg. MAU lift

Sharp increase of usage for promoted flows.

Impact

A pretty card is irrelevant if it doesn’t change behavior. In our pilot and rollout, the promo cards consistently turned curiosity into increased launches and repeat usage.

25%

click through rate

1 in 4 people tried a featured capability.

40%

of Designer launches

Nearly half of Designer opens in the pilot.

+500%

avg. MAU lift

Sharp increase of usage for promoted flows.

Impact

A pretty card is irrelevant if it doesn’t change behavior. In our pilot and rollout, the promo cards consistently turned curiosity into increased launches and repeat usage.

25%

click through rate

1 in 4 people tried a featured capability.

40%

of Designer launches

Nearly half of Designer opens in the pilot.

+500%

avg. MAU lift

Sharp increase of usage for promoted flows.

A small lesson I keep reusing

Discovery only works when it feels earned. This project was a reminder that the best growth surfaces are the ones that avoid 'marketing' and feel natural within the product.